Package sizes and types

Birdseed products are available in a wide variety of package sizes and types. The most typical packaging is either paper bags or plastic bags. Other forms of packaging include containers such as buckets or cardboard boxes. Packaging basically serves three basic purposes - 1) to hold and transport a given quantity of product; 2) to provide labeling information (some required by law) about the product; and 3) to advertise the products' features and benefits and establish brand awareness on the retail shelf. Packaging is expensive, and is a significant factor in the pricing of products. The fancier the packaging, the more expensive it is. A fancy, re-closable plastic bag with four-color printing can cost twice as much as a plain bag of the same size and strength. A plastic bucket that will hold about 20 pounds of product can cost 10 times as much as plain paper bag that holds the same amount. In general there are two important things to remember about packaging - 1) the larger the package size, the lower the packaging cost per pound of product; and 2) the fancier the package is, the more you are going to pay for the product on a per pound basis.

We have chosen to package our products in plain, high quality and sturdy paper and plastic bags. Our labeling is simple, clear and straightforward. We do not use expensive printing on our packaging. Our intent is to keep our packaging costs as low as possible, passing those savings on to you, while insuring that you receive your products in excellent condition and in packaging that will stand up to rough handling.